The Goodness Story

Publicis Groupe Ghana engaged us to help them tell the captivating story of how Ghana’s favorite malt drink, Malta Guinness is brewed. The purpose of this documentary' was to remind consumers of the quality, rich, malty goodness that Malta Guinness has been giving them over the years.

We set out to produce a colourful, informative and captivation documentary which told the story of the brewing process and also capture the quality of the drink; from sourcing of ingredients to vending.

The documentary created awareness of the richness of Malta Guinness, especially in a market that was saturated with other malt brands. It also helped establish its superiority over the other malt brands.