Better than your bank.

The main asset of this campaign is a single take film that features a character who is delivering an exposition on how the Dalex brand is better than the regular bank and how patrons can get more with Dalex. This ad engages the audience by using witty monologue, art direction, fluid cinematography and delivers the message in a quick and succinct way.

The campaign features shorter videos which as shorter spin offs based on the main asset.